Powering Progress at PRSA 2010 International Conference
Powering Progress
PRSA 2010 International Conference
Washington, D.C.
Tuesday, October 19, 2010 8:00 a.m.
Track 1: Innovative Strategies
Save the PR Industry: Support Traditional Media
Joshua Hatch, interactive director, USA Today
Sharon Geltner, president, Froogle PR
Bill McCloskey, a director, Society of Professional Journalists
While publicists must expand into social media, the online world cannot exist apart from print. In fact, Forbes recently chose the top 25 "Web Celebs" by weighing 50 percent of the score on how often these new stars were mentioned in traditional outlets. Hear surprising facts, innovative strategies and change entrenched attitudes about the practice of public relations. Take away information on the latest industry research, trends and techniques, including the Online News Association's accomplishments. ONA represents 1,600 digital journalists. Emphasis will be placed on the symbiotic nature of a healthy traditional press, equaling more exposure for clients and causes.
[Watch www.froogle-pr.com for the upcoming book, "The Fat Lady Has Not Sung: How the Internet is Dependent Upon Newspapers."]
Latest Blog Posts:
Oh What A Web We Weave: Websites
Can't live with them, can't live without them. We all know we need to market online, but few know how to do so effectively. Instead, too many times, companies and agencies sink big bucks into a slick home page, only to find out they've traded hundreds of thousands of dollars for a URL that might as well be in the loneliest, rockiest and coldest mountaintop outpost in east Afghanistan.
There is a solution. It may surprise you. The #1 fix for many websites, arguably the most modern form of communication, is actually the most ancient. What modern websites lack most is the human touch. They need soul. Yes, I said, SOUL.
Read more...
