Powering Progress

PRSA 2010 International Conference

Washington, D.C.

Tuesday, October 19, 2010  8:00 a.m.

Track 1:  Innovative Strategies

Save the PR Industry: Support Traditional Media

Joshua Hatch, interactive director, USA Today

Sharon Geltner, president, Froogle PR

Bill McCloskey, a director, Society of Professional Journalists

While publicists must expand into social media, the online world cannot exist apart from print. In fact, Forbes recently chose the top 25 "Web Celebs" by weighing 50 percent of the score on how often these new stars were mentioned in traditional outlets. Hear surprising facts, innovative strategies and change entrenched attitudes about the practice of public relations. Take away information on the latest industry research, trends and techniques, including the Online News Association's accomplishments. ONA represents 1,600 digital journalists. Emphasis will be placed on the symbiotic nature of a healthy traditional press, equaling more exposure for clients and causes.

[Watch www.froogle-pr.com for the upcoming book, "The Fat Lady Has Not Sung: How the Internet is Dependent Upon Newspapers."]