Frankly Froogle PR Blog
[Note: this blog is written by an ex-reporter and will follow journalistic standards. As in: No phony endorsements. No hidden arrangements. While there will be opinion, it will be based on facts. Accuracy above all. Last, anyone who appears in this blog will know about it first and get a chance to comment before everyone else.]
Websites Have Souls
Can't live with them, can't live without them. We all know we need to market online, but few know how to do so effectively. Instead, too many times, companies and agencies sink big bucks into a slick home page, only to find out they've traded hundreds of thousands of dollars for a URL that might as well be in the loneliest, rockiest and coldest mountaintop outpost in east Afghanistan.
There is a solution. It may surprise you. The #1 fix for many websites, arguably the most modern form of communication, is actually the most ancient. What modern websites lack most is the human touch. They need soul. Yes, I said, SOUL.
