The Froogle PR Big Picture:

"Mission statement?" "Shmission statement!" Ever been stuck in a stuffy room, with cold coffee, stale danish and a speaker droning on about cost per click?  You want the Power Point to end and wonder what's for lunch. FROOGLE PR is going to end your suffering. FROOGLE PR aims to be your antidote, a breath of fresh air. No more three-hour debates on the difference between: 1.) a "mission statement," 2.)  a "vision," and 3.)  an "impact statement."  Who cares? It's all semantics.  No more stilted scripts for "elevator speeches," "life coaching" or "immersive communications for the masses."  Whatever that is.

Instead, FROOGLE PR will focus on what really matters to people like you, who operate in real life. You want to achieve in the business and/or nonprofit worlds. You know the competition was always fierce and is even worse during the Great Recession. You must survive, then thrive, in a “perfect storm” of financial and media upheaval, unlike any we've seen before.  But first, people have to find you online! Conventional wisdom isn't cutting it. And those so-called experts who charge by the hour to discuss how many angels can dance on the head of a pin are standing in your way. FROOGLE PR will offer practical advice, based on expertise from a wide variety of situations. We may do case studies, but we’ll skip the Ivory Tower theories.

Here’s the FROOGLE PR promise: We'll help you, amaze you or sometimes even irritate you by being counterintuitive. But we will never waste your time. You may disagree, at first, but your intelligence will never be insulted. So, what's for lunch?

A winning team.

Froogle PR hates boring lectures, even when Dunkin’ Donuts is served. And even if there is real Half and Half, instead of that gross powdered dairy substitute. But we digress.

We conduct workshops and seminars, via provocative interactive quizzes to keep things lively. Our lucky students even get takeaways to spur their memories.  The more fun people have, they more information they retain.

Experienced Marketing.

At Froogle PR, we have no problem quoting the greats. Therefore we happily refer to social media expert Seth Godin, who correctly states that “marketing” was once synonymous with “advertising.”  No more.

Even assuming that all of us have the ad budgets we want (quite a stretch), marketing these days is now about promoting your product, service or cause in a tailor made way across numerous, quickly shifting and morphing targets. And staying on top of them through constant and necessary monitoring.

Most of all, marketing today means you must be ready to turn on a dime.

Rave Reviews:

"Getting ink," or let's say, "pixels," is similar to Frank Sinatra belting out "New York, New York." Especially his refrain, "If I can make it there, I can make it anywhere!"

What he sang goes for getting along with the press, (much of which is still located in Manhattan.) Reporters don't suffer fools. And they will use caller ID and e-mail to block you, your company, cause, product and service. If your publicist has a nose for news and respects editors and bloggers, then you have the best shot of getting the exposure you need for your business. Gatekeepers don't disappear when you go online, they multiply. Exponentially.

Don't be ignored. Please click on "testimonials" for details of how this process can work for you!

Public Relations.

There’s a lot more to getting your product noticed (even lauded) in the vast, cluttered marketplace than a shoeshine and a smile. Especially in today’s “perfect storm” of the Great Recession; social media revolution; and a culture that has been trained via Linux, etc. to expect your goods and services for next to nothing. (More about the latter in a future Frankly Froogle PR blog.)

You need tactics and you need strategy. Luck and a pretty website won’t do it.

Get your site seen.

In real life, a lot of stuff is overhyped, and if a PR agency says that, you know it’s true. But SEO is one invention that truly deserves the acclaim. Search engine optimization and search engine marketing are game changers and are here to stay. That’s because they are the great equalizer between the little guy and the monster corporation. (Froogle PR welcomes both as clients.)

The key is using your key words in an inventive, not mindlessly repetitive way that signals Google, Bing and Yahoo! to come hither and draws customers. The best part is, you can often see results very quickly, via page rankings. Well worth the limited investment of money and bigger investment of time.

By the way, if anyone tells you know everything about marketing on the Internet, they don’t.  No one does. And even if they did, it changes every month. The good thing is, Froogle PR comes from a strong background, overlaid with new skills. That’s a powerful combination and a solid foundation for SEM.

Content Perfected.

There’s a reason why text messaging is so dominant today. Similar to why e-mail exploded and why rap (emphasizing lyrics over melody and rhythm,) is enduringly popular. And it has nothing to do with karaoke.

Writing, which has been around for 6,000 years, is still the foundation for good communication, especially online. Froogle PR is all about solid and experienced writing and editing across multiple media. The more scattered we are across the globe, the better the writing has to be.

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